Two enterprising Greater Trail residents are taking their invention and entrepreneurship to new heights this year! Brad Martin and Gary Dintheer designed, built and commercialized a fishing rod holder for any situation. Like many great inventions, Rod Sprocket was born of necessity in the moment on a fishing trip when there was no place to stake the rod and a early prototype was created on the fly. The innovative pair honed and refined the design of this original make-shift prototype, tackling a problem that many fishermen have faced. The market, remarkably, was untapped by other fishing gear suppliers. The end result was Rod Sprocket and thanks to mentoring through KAST with Sport Fishing on the Fly‘s, Don Freschi, the product is now marketable. Brad and Gary also took advantage of the local “fab lab”, MIDAS, to work on their design and make small batches. The inventors started small, taking Rod Sprocket to farmers’ markets and trade shows, but hit a breakthrough when a chance encounter resulted in Canadian Tire putting Rod Sprocket on its shelves in over 20 locations across Canada. With financing through Community Futures, they were able to upgrade their manufacturing to prepare for mass production.
We are cheering for them as they wait to find out if they are chosen in this year’s TELUS Pitch competition, the grand prize being $100,000!! Find out more about Rod Sprocket here.
For the original press release, click here.